The Copywriter's Swipe File Vault

Marketers and copywriters use the swipe file to pool clips from the most efficient and best campaigns of advertising. Then they can refer to that swipe file whenever the inspiration hits them or to see if their thoughts have previously been tried. As marketing and copywriting rely on producing the results of direct sales, understanding which things work in promo or advertisement saves important dollars and helps professionals to have success. Get all the info you need here.